Why Pantone choose “Living Coral” as the color of the year 2019

The creator of the color identification, comparison and communication system for the graphic arts, Pantone, as every year has revealed the color that will prevail in 2019 and to the surprise of many but for the happiness of others will be the Living Coral. In a video that shows a fish tank, fish of the same tone as the coral, said the company that with this tone is a way to resume marine life. However, what is the reason?

The color authority that so far has a great impact on fashion trends, decoration, design and culture, ensures that “colors can enrich our collective experience and reflect what is taking place in our global culture at a moment in time. ” Then, with the 16-1546 Living Coral, Pantone seeks to create an animated silhouette of the orange – which is where the coral comes from – with a golden hue, which reflects the heat, food and shelter for the coral reefs of marine life.

The company also explains that for this particular year, this color symbolizes an “innate need for the search for optimism and joy, as well as authentic and investment experiences that allow for a connection and intimacy,” especially in an environment in which The cultural viewer is mostly nominated by digital technology and social networks.

Source: Sopitas.com