According to an article by Bloomberg, Constellation Brands which is the Corona beer maker in the United States and Svedka vodka, the company pointed out is a gesture to support women in the liquor and beer industry, dominated by men.
“I do not think there are enough products that are manufactured and developed with women in mind, and the marketing that has taken place so far has focused largely on men, which is particularly true in products like beer,” he said. an interview Bill Newlands, head of operations and incoming executive director of Constellation Brands.
If those small alcohol companies succeed and grow, Constellation could eventually consider a larger investment, Newlands added.
Source: VANGUARDIA.MX